Mother-Baby Friendly Philippines Media Launch


DOH, Partner LGUs, Gelli Victor, Christine Bersola-Babao and Tippy Dos Santos supported the launch of Mother-Baby Friendly Philippines Reporting Platform and First TV Ad


Last June 27, 2019, World Vision relaunched the Mother-Baby Friendly Philippines (MBFP) web-based and mobile app which can be used to promote breastfeeding and report Milk Code violations.

Attended by various stakeholders from the health sector, the local government, the media, academe, and the breastfeeding community, the activity held in Luxent Hotel in Quezon City aimed to promote the culture of breastfeeding and protect the mothers’ rights and privileges to practice breastfeeding in their preferred areas, especially at home and in the workplace.
The enhanced reporting app also now includes Filipino translation, a Growth Chart and Early Child Care and Development (ECCD) Checklist to help parents track the development of their children.

The event also screened Public Service Ads (PSAs) featuring powerful stories of real breastfeeding mothers to inspire fellow moms to breastfeed their children up to two years and beyond. One of the moms, 42 year old Maribel, who was featured in the TV and graced the event, proudly shared that she breastfed all her seven children. The three ads can be viewed soon on free TV and social media.

The launch event, hosted by World Vision celebrity advocate Gelli Victor— a breastfeeding mom herself— was also supported by other World Vision celebrity ambassadors Christine Bersola-Babao and Tippy dos Santos who rendered a song, to the breastfeeding supporters’ delight.

“To make #BreastmilkForTheBest fully realized for Filipino children, we need to continue making mothers and the community know that we have laws that protect and support breastfeeding. Now the challenge for all of us, is to ensure that these laws are fully implemented,” said Carleneth San Valentin, Health and Nutrition Technical Manager of World Vision.

Mother-Baby Friendly Philippines is a project of World Vision in partnership with the Department of Health (DOH) and the city government of Malabon, Manila, and Quezon City.
To know more about this project and breastfeeding, and the Philippine Milk Code, visit or download the MBFP mobile app.


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