World Vision in the Philippines wins Anvil Awards for Social Innovation Challenge and Mother-Baby Friendly Philippines
World Vision in the Philippines together with its PR and Social partner ComCo Southeast Asia recently won Anvil Awards for its landmark projects in the country.
World Vision was honored with Gold Anvil Award for PR Program on a Sustained Basis: Community Development (Urban/ Rural) for its Social Innovation Challenge and Silver Anvil Award on Specialized PR Program: Advocacy Campaign for its Mother-Baby Friendly Philippines initiative.
The Anvil Awards, considered to be “the Oscars” of the PR industry in the Philippines, is presented annually by the Public Relations Society of the Philippines to recognize excellent PR campaigns that have impact on their target audience and the society in general.
World Vision’s Social Innovation Challenge is a competition that invited creative Filipino innovators nationwide—small-to-medium scale businesses, non-government organizations (NGOs), and college students, to create the most meaningful solutions to some of the country’s overlooked community challenges. This initiative was adapted from the original Social Innovation Challenge, formed by World Vision Canada in 2016.
For the first edition of the challenge, World Vision in the Philippines puts the focus on the two issues which they were able to identify through extensive research. Challenge No. 1 is the climate change effects on soil that hurt the livelihood of almost 1,000 farming households in Sogod, Cebu¸ a small upland barangay where almost 50% of the population depends on agriculture. Challenge No. 2 is the 500 out-of-school youth in Brgy. Bucana, Davao City due to the lack of sustainable livelihood of their families.
Meanwhile, World Vision teamed up with the Department of Health (DOH) in implementing the Mother-Baby Friendly Philippines or the Crowd-based Monitoring of Milk Code Compliance (CMMCC), a project that stimulates a crowd-sourcing monitoring campaign by increasing awareness of government officials, health professionals, and the public about EO 51, RA 7600, and RA 10028 through a reporting system and functional mechanisms.
“It is an honor for us in World Vision to be recognized by the Anvil Awards. We commit to continue creating impactful campaigns for the welfare of the Filipino children and their families,” said Mr. Rommel Fuerte, World Vision Philippines’ National Director.
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