Robinsons Supermarket Corporate (RSC) has been an active partner of World Vision since 2005 when they started supporting World Vision’s Noche Buena Christmas Caravan. They have been helping 57 World Vision sponsored children under the Lunchbox of Hope campaign with Unilever since 2009. The supermarket chain also assisted World Vision’s relief efforts during the Ondoy, Pepeng and Sendong Emergency Response last 2009 and 2011. Through a cause related marketing promotion called Ice Cream Festival, RSC was able to sponsor more children. Right now, RSC alone sponsors 40 children in Malabon and it has been up and running since 2011.