Asia CEO, World Vision launch CSR Company of the Year Award

The Asia CEO Awards (ACA) and World Vision Development Foundation (WVDF) are set to recognize organizations that embrace their social commitment to the Philippines through corporate social responsibility (CSR).

WVDF National Director Rommel V. Fuerte said the child-focused humanitarian organization is delighted to launch the CSR Company of the Year award at the 11th Asia CEO Awards.

“As our country navigates the new normal, it is imperative that we appreciate the efforts of our partners supporting education, health and nutrition, economic development, disaster risk reduction, child protection and many other contributions to society,” Fuerte added.

ACA Chairman Richard Mills said that “through Asia CEO Awards, the largest business awards in the Asia Pacific Region, the whole country can acknowledge the most accomplished leadership teams and individuals who have demonstrated outstanding successes for their organizations and good will to others.”

Finding Purpose in the Age of Pandemic

Public Relations Society of the Philippines (PRSP)president, Norman Agatep, said that “solutions that address today’s shifting business mindsets and customer habits are found in companies’ brand purpose, and that what you do to help today will define how people will see you post COVID-19.”

Moreover, the head of PRSP, the country’s premier organization for communication and public relations (PR) professionals, advised that as companies implement marketing strategies and CSR, they should remember that first, the baseline response should be to protect and support employees and customers; second, businesses should be the business people need them to be by leaning towards public service and evaluating shifting priorities.

“Let us help spur the economy, and we should channel resources to those who can help and see how people will be beyond grateful to companies contributing to the cause,” Agatep added.

Who can join?

ACA President Rebecca Bustamante said “this is a chance for business people to show how driven they are in leading this country back to employment and prosperity for all Filipinos.”

The award is open to corporate and non-corporate organizations with existing CSR programs, with majority of demonstrable results, major new activities or initiatives should have occurred within the current calendar year but may have begun earlier. Entries will be judged according to the following criteria: Leadership Commitment, Sustainability, Workforce Involvement, Relevance and Social Impact.

To nominate entries and to see the complete list of categories and judges, visit www.asia-ceo-awards.org/nominations or like www.facebook.com/AsiaCeoAwards. Deadline for the submission of entries is on August 14, 2020, while the awards night will be on October 13, 2020.